Don’t know where to begin when planning a leaflet campaign?
Follow these top ten tips and you can’t go far wrong…
- Choose the right partners to work with. From leaflet designers to marketing agents to distributors; your whole team needs to be aiming for the same goals. Do they appreciate what you’re trying to achieve?
- Get the colours and design of your leaflets right. Do they match your company’s branding? Are they eye-catching and professional looking?
- Get the quality of the material you use right. Poor quality paper gives across the impression your business is cheap and maybe doesn’t take pride in its work.
- Never go for the cheapest quotes; they don’t always represent the best deals and can be a recipe for disaster.
- Identify the right geographical areas to target and make sure your message reaches them.
- Make sure you are targeting the right audience. Are you reaching the people who are most likely to use your business or service?
- Know exactly where your leaflets are ending up. Are you confident your distributors can be trusted to deliver every last one?
- Communication is key. Keep in close contact with your team of distributors and make sure they’re in regular touch with the people delivering your leaflets. Ask for feedback along the way.
- Gauge the response to your leaflets. Have you got the message right? Have you targeted the right audience? If not, tweak your approach for next time.
- Speak to Essex Distributions about our expert complete marketing approach to leaflet distribution…
At Essex Distributions, we offer unrivaled distribution coverage throughout Essex and London so why not see how we can take your company name into the homes and hands of thousands of potential customers – no matter where they are based. Your chosen direct marketing campaign will then be implemented in a cost-effective, timely manner by our trusted local distributors.
Essex Distribution’s flexible and innovative direct marketing campaigns are suitable for clients across many industry sectors and for virtually any size of company, both national and regional. Whether you have a time-critical offer to promote, or simply want to raise awareness of your brand, choose Essex Distributions to reach your target market.